About Comfort

Clothes are more than just clothes. They have power and we love them. We know how important it is to make those beloved items last.

We love all clothes. We care for all clothes.
The old and new, homemade and store bought, branded, unbranded, crafted, mended, vintage, recycled, swapped, borrowed, and inherited.
Because clothes are more than just fabric. They tell stories about our identity and culture – they carry our memories.
Our products add life back to your clothes, enhancing how they look, feel, and smell.
Added in the final stage of the washing process, our fabric conditioner coats the fibres of your clothes and helps to keep them soft, smelling great, and able to retain their shape and colour. It helps to keep them from bobbling and makes them easy to iron, and with less static.


Comfort Ultimate Care Fabric Conditioner

Comfort Fabric Conditioner

Comfort Pure Fabric Conditioner

The Slow Fashion Revolution – Are You In?

Do you love your clothes, or do you love buying new clothes? That’s the question everyone in the slow fashion revolution is asking.

The power of slow sustainable fashion

The fashion industry is the 2nd most polluting industry in the world, and ‘fast fashion’ is part of the problem. But what is fast fashion, exactly? Fast fashion encourages us to buy more and more often, with a devastating cost to the environment.Clothing trends seem to burn twice as hot for half as long in today’s world of social media. Buying fast fashion to be on-trend is part of the problem. These clothes are made quickly to keep up with trends and consumer demand, and they usually end up in the bin because the trend’s passed or the clothes weren’t made to last. It’s time to end this cycle.